Because KOTON is :
KOTON… Leader of the fashion and retail in Turkey.
By 2023 throughout the 5 continents, we will be the fast fashion brand, having the richest and the favorite collections.
Koton, which has 480 stores, including 290 in Turkey and 190 abroad, in addition to more than 800 sales points, aims to become the fast fashion brand with the richest and most popular collections across 5 continents in 2023.
With its creative, innovative, customer- and technology- oriented approach, Koton adopts the policy of bringing seasonal trends together with authentic designs and offering them for sale at convenient locations and at attractive prices.
With its design team, consisting of more than 220 young and experienced staff, and more than 10,000 employees, Koton offers approximately 30,000 different models in more than 50 collections to its customers every year.
Koton has moved its rich content to Koton.com in September 2015 and till then Koton.com has become the biggest store of Koton in its 2nd year after opening with more than 3 million unique visitors monthly and more than 20.000 available products online.
1988 -First store opened in Istanbul
1995 - Organization redesign to focus on design and production
1996 - First store abroad - in Munich
1999 - Started franchise system
2001 - Expanded our design team, increased product selection, started opening large-scale stores, first steps towards being a Fast Fashion brand
2002 - New stores opened in Middle East, Russia and Balkans
2005 - Reached 100 stores in Turkey, 39 stores abroad
2009 - Became 26th in Turkey’s Most Valuable Brands list (2nd fashion brand) (valued by Turkey’s biggest business magazine, Capital)
2010 - Established the Koton Radio that airs live in all Koton stores
2011 - Entered several new categories with the swimwear collection (with Alessandra Ambrosio campaign), Kids collection and Plus Size collection
2012 - Selected “The most admired and preferred women fashion brand” in Shopping Mall Investors’ Association survey Turkey’s leading venture capital company established a partnership with Turkven.
2014 - Selected for the Turkish Superbrands list
2015 - Entered the cosmetics category with Koton Beauty brand with more than 150 products.
Selected “Most Trusted Women Fashion Brand” by Turkish shoppers. Based on the 2015 - BrandSpark Turkish Shopper study. Selected fort he fourth time “The most admired and preferred women fashion brand” in Shopping Mall Investors’ Association survey Koton.com launched online shopping service.
2016 - DesignLab, setting the design, color, pattern, fabric and trends of the season in the leadership of Isham Sardouk, has been launched.
Koton.com reached more than 40 million sessions and 20 million unique users in its first year after opening.Our ambitious brand categories “Koton Jeans” and “Koton Kids” stores were opened. Koton has opened its first high street store in Romania, increasing its number of stores in this country to 16. First Koton stores in France (Paris), Croatia, Morocco and Germany (Hamburg) were opened.
Comprehensive Business Model was launched and “Koton Handcraft” collection was offered to customers.
MAPIC CANNES 2008 RETAIL SUCCESS STORY AWARD
In MAPIC 2008 which is considered to be the Oscar of retail and being one of the most important retail platforms around the world attended by 2.340 retail firms, 1.079 investors and total 10.640 visitors from 71 countries, KOTON won the great award of “Retail Success Story”.
ERNST & YOUNG ENTERPRENEUR OF THE YEAR AWARD TURKEY/MONTE CARLO 2009
In the Turkey finale of “Entrepreneur of the Year” worldwide competition arranged by Ernst&Young since 1986, Gülden and Yılmaz Yılmaz were picked to be the “Entrepreneur of the Year” by the jury among the finalists which are highly significant to this industry.
WORLD RETAIL CONGRESS SPAIN 2009
In the World Retail Congress being attended by retailers over 1.100 from average 46 countries, under the categories of “Retail Innovation” and “Multimarket Retail”, KOTON was candidate as a finalist by a jury including worldwide leader retail company CEO’s and academicians.
EKONOMIST TURKEY 2009 WOMAN ENTERPRENEUR OF THE YEAR AWARD
“Woman Enterpreneur of the Year” award was given to KOTON co-founder and board member Gülden Yılmaz decided by Ekonomist magazine having consulted to business men and opinion leaders over 2.000 nationwide.
COUNCIL OF SHOPPING CENTERS – THE MOST FAVOURITE AND PREFERRED WOMEN BRAND AWARD 2012
We were chosen to be “the most favorite and preferred Women Brand” in 2012 according to the research of most favorite and preferred retail stores by Council of Shopping Centers in malls.
COUNCIL OF SHOPPING CENTERS – THE MOST FAVOURITE AND PREFERRED WOMEN BRAND AWARD 2013
We were chosen to be “the most favorite and preferred Women Brand” in 2013 according to the research of most favorite and preferred retail stores by Council of Shopping Centers in malls.
Effie Turkey Commercial Activity Competition / Fashion & Textile & Accessory category, “Koton Kids” commercial / Silver Effie Award 2015
Mall Investors’ Association Survey on “The Most Popular and Preferred Retail Brands at Malls” / Fahriye Evcen ‘Most Popular Brand Face’ Award 2016
We were chosen five times to be “the most favorite and preferred Women Brand” and ‘Most Popular Brand Face’ with famous Turkish artist Fahriye Evcen in 2016 according to the research of most favorite and preferred retail stores by Council of Shopping Centers in malls.
Platinum Global 100 Awards / Ready Wear Industry Leader Award 2016
A.C.E Awards & ŞikayetVAR & Method Research Company / “Brand Best Managing Customer Experience” Award 2016